Mercating (“us”, “we”, or “our”) the marketing agency operates the mercating.com website (hereinafter referred to as the “Service”). We help businesses scale with tailored and problem-solving marketing solutions.
Usage Data means the data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies are small files stored on your device (computer or mobile device).
Data Processors (or Service Providers) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
Data Subject (or User) is any living individual who is using our Service and is the subject of Personal Data.
Information collection and use
We process and store information on your behalf. You may decline to submit any Personal Information through the Service, in which case we may not be able to provide certain services to you.
Types of personal data collected
Personal Information. While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Information”). Personally identifiable information may include, but is not limited to:
- Email address
- First name and last name
- Phone number
- Address, State, Province, ZIP/Postal code, City
- Cookies and Usage Data
Device information or usage data
We may also collect information on how the Service is accessed and used (“Usage Data”) when you visit the Site. In this case, we automatically collect certain information about your device, including information about your web browser, browser version, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, information about how you interact with the Site, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
We collect Device Information using the following technologies:
Other tracking technologies are also used such as web beacons, tags, pixels, and scripts to collect and track information and to improve and analyze our Service.
Log files. Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels. These are electronic files used to record information about how you browse the Site.
When you engage with the Service, we collect certain information from you, including your full name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.
Use of data
Mercating uses the collected data for various purposes:
Internal Business Purposes
- To provide and maintain our Service
- To notify you about changes to our Service
- To allow you to participate in interactive features of our Service when you choose to do so
- To provide you with customer support
- To gather analysis or valuable information so that we can improve our Service
- To monitor the usage of our Service
- To detect, prevent and address technical issues
We may also use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.
Order Processing Purposes
We use the Order Information that we collect generally for internal business purposes, such as:
- performing the services
- confirming your order
- fraud prevention activities
- informing you of new products
- marketing special offers
- requesting reviews
- providing information from and about us
Additionally, we may use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and, when in line with the preferences you have shared with us, to provide you with information or advertising relating to our products or services, and assess the success of our marketing and advertising campaigns).
External Business Purposes
We may also contract with companies or persons to provide certain services such as:
- payment processing
- order processing
- tax calculation
- data management
- other services.
We provide such companies or persons with the information needed for them to perform these services, which may include your Personal Information. Such information may be transmitted outside the United States, European Union, and other countries or regions. The location will depend on the places those companies or persons reside.
Sharing your Personal Information with third-parties
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Webflow to power our site – you can read more about how Webflow uses your Personal Information here: https://webflow.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here:
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
Legal basis for processing Personal Data under the general data protection regulation (GDPR)
Mercating may process your Personal Data because:
- We need to perform a contract with you
- You have given us permission to do so
- The processing is in our legitimate interests and it is not overridden by your rights
- For payment processing purposes
- To comply with the law
You have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us anytime.
Additionally, we may process your information in order to fulfill contracts we might have with you, or otherwise to pursue our legitimate business interests listed above. In such a case, please note that your information will be transferred outside of Europe, including Canada, the United States, and Mexico.
Mercating will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.
Additionally, if you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
Disclosure for law enforcement
Under certain circumstances, Mercating may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Mercating may disclose your personally identifiable information to identify, contact, or bring legal action against persons or entities who may be causing injury to us, our customers, our suppliers, or service providers. In such a case, Mercating may disclose your Personal Data in the good faith belief that such action is necessary to:
- To comply with a legal obligation
- To protect and defend the rights or property of Mercating
- To prevent or investigate possible wrongdoing in connection with the Service
- To protect the personal safety of users of the Service or the public
- To protect against legal liability
Mercating may also disclose your personally identifiable information when the laws require it or when requested by governmental authorities.
The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
Our policy on “DO NOT TRACK” signals under the California Online Protection Act (CalOPPA)
We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.
You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your data protection rights under the General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Mercating aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
- The right to access, update, or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
- The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
- The right to object. You have the right to object to our processing of your Personal Data.
- The right of restriction. You have the right to request that we restrict the processing of your personal information.
- The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.
- The right to withdraw consent. You also have the right to withdraw your consent at any time where Mercating relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
For more information on the privacy practices of Google, please visit the Google Privacy and Terms web page: https://policies.google.com/privacy?hl=en
Facebook Inc., provides Facebook remarketing service.
You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950
To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation
We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).
The payment processors we work with are:
Link to other sites
Our Service does not address anyone under the age of 18 (“Children”).
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us.
If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us.